The Rugby League World Cup 2008 - Was it worth it?

From an English point of view, the RL World Cup was without a doubt, a big disappointment. We sent our team off thinking we had a squad capable of beating Australia on their day. As it turns out, we struggled to perform in every game. But overall how was the tournament for the rest of the competing nations? Was New Zealand's shock victory in the final the best thing that could have happened to the international game post-Super League? Did Fiji's excellent run over France and Ireland show there is talent outside the three big competing nations? Was the much anticipated match between Samoa and Tonga in Penrith resurrect the idea of a Pacific Nations Cup for good? What are the implications of the tournament and how will be benifits be seen in the future?

Financially the World Cup was a huge success, making (IIRC) a profit of five million Australian dollars. Many critics at the time said this was largely down to TV money and not ticket sales or merchandising. Frankly, who cares? We now know there is a huge international audience out there and that TV companies are willing to splash the cash in order to show Rugby League. As a result, future international TV deals in the UK and Australia will no longer be sold by the domestic governing bodies. The RLIF, and rightly so, will begin the sell the international game so the money can go straight into the their pocket as soon as the current domestic deals are re-spawned. This is something that FIFA, IRB and ICC have been doing for years for their major international tournaments respectively.

On the playing side, the majority of games were very competitive with only six games where one team really ran away with the games. Thats less than in the 2000 tournament (14 one sided games) and 10 games less than in the pool stages of the 2007 Rugby Union World Cup. The highest winning margin of any game was 52-0 in the second semi final between Australia and Fiji. Australia also scored 52 points against England. There were also a few shock scorelines outside the "big three" nations. Papua New Guinea gave England a fright while few predicted Fiji to beat France in the manner in which they did. As a result, Fiji progressed on points difference despite a close and exciting game against Scotland while France lay at the bottom of Group B. Arguably they were the most disappointing team to come away from the World Cup especially as they are competing in the 2009 Four Nations. Ireland did the British Isles proud after topping their group, again on points difference, and competing well against a good Fijian side in the semi final qualifier. Scotland also earned their first ever World Cup win over Fiji. Papua New Guinea were also earnt the RL world's respect after challenging all the "big three" nations and never showing remorse despite the lack of hight profile experience. Overall, whatever the score line I believe the neutral fan was never let down with the product offered.

So overall the World Cup was a success. Commercially, people in Australia were made aware there was a World Cup on their door step despite their supposd poor attutude to any sort of sport beyond October (unless its Cricket) with the total attendance being short of 300K at precisly 293, 965. Thats a average attendance of 16, 331 which is pretty much equel to an average NRL attendance last season (16, 317). In which case no one can complain they're wern't any eager supporters to watch a thrilling and excitable World Cup.